Original and ongoing content creation and management

Content Development

Our content development team works in conjunction with our retail strategists and designers to help you plan and create custom in-store media that will work with any content management tool in the marketplace.

We use a standard design process with deliverables that include written briefs, electronically delivered comps, interactive/animated files, and completed content ready for authoring.

Content Management

Content management is the recurring service required to maintain updated media at the store level. Through our content management service, we provide the valuable strategy and resources required to merge in-store marketing initiatives, product re-merchandising schedules, and content production activities. This assures you that the right media is always at your store and playing when initiatives and messaging needs change.

Deliverables include annual content plans/schedules, authored content databases, and established content libraries. We can deliver your content either through networked application and authoring, or as a completed content database on hard media (CD, DVD, thumb drive, or flash drive depending on the player hardware).